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Video vs Audio

There is often a chill that runs up your spine when something is really well done. That happened for me the first time I heard the “THX chord” in a theater. It reinforced that audio gives us the emotion and can be much more than 50 percent of the experience. Even the early “silent” movies… Read more »

The Elusive System Check Out

Increasingly, in both our home and work environments, we live in a world of automation. And, accordingly, our demands have risen just beyond the limits of reasonable expedemands ctation. Is it any wonder, then, that we frequently hear “What do you mean I have to adjust it? Isn’t it digital?” With Digital Signal Processing ubiquitous,… Read more »

The Recession Is Over!

As I walked into the International Association of Amusement Parks and Attractions (IAAPA) 2010 trade floor, it was clear that there was an energy level on the floor that I had not felt in 10 years. This industry took a big hit after 9/11. IAAPA was a ghost town in 2001, and no one traveled… Read more »

At Your Service

It has been one of those months—the kind where there seems to be a permanent target on your back. It began with my partner trying to rent a car. We both travel a lot, and are members of this company’s highest-level frequent renter program. We are loyal to this firm for one reason: we want… Read more »

Better City, Better Life

As the axiom goes, in 1810 the savvy entrepreneur should have gone to London, in 1910 they should have been in New York, and in 2010 they should be in Asia. Having recently returned from Shanghai, China and the World’s Fair (Expo 2010), the saying holds true. And it particularly points to a bright and… Read more »

Safe Disposal Of Green Rhetoric

I admit it. I’m tired of being lectured to about green building and sustainability. I’m not tired of the concepts; I like to think that I have subscribed to and enacted sustainable practices in my life and work for many years. I’m tired of green being the color of the month, and having to sit… Read more »

More Client Expectations

“Learn who your client is, ask about their expectations, and listen to the answer.” That was how I closed my previous column, in which I detailed some of our experiences being on the client side of the fence, while building a new office space for Thorburn Associates’ North Carolina Facility. The team is now in their… Read more »

Great Expectations

Do you know what your client expects from a project? Currently, we’re experiencing life from the client side of the fence, and learning from the experience. Thorburn Associates is expanding its offices in North Carolina. We grew, we ran out of room, and nobody liked the idea of running a second shift. So we plunged… Read more »

Can You See Me Now?

How do we have a good video meeting? The answer is the same as for a face-to-face meeting-we need to hear and see well in order to communicate and meet effectively. In terms of videoconferencing, how do we set things up visually to support that goal? This is a challenge on almost every project. For… Read more »

The State Of Themed Entertainment

School has started back up for the Fall, and the themed entertainment conference time has begun. The middle of September found us in Birmingham, England for the International Leisure Industry Week (LIW). The end of September found us in Maastricht, The Netherlands for TiLE and the third week in November will find us in Atlanta… Read more »